Smoki's form is a minimalist penguin abstraction, designed to look cute to its user.

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Smoki’s aim is to encourage its user to quit smoking.

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Smoki's user group consists of people who are smoking and trying to quit smoking. Smoki’s buyer group consists of people who want to quit smoking and whom he/she wants to make a relative or a friend quit smoking.

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To accomplish certain effectiveness of Smoki, said users should already have a willingness to quit smoking.

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If Smoki detects no smoking in a period of time, Smoki will sound happy!

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If Smoki detects smoke for a long time it will keep it’s sad expression proportionally.

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Smoky uses a sad mimic and a voice that makes you feel sad when you smoke next to it. Smoki has two emotional states which are; happiness and sadness. These modes include an expression to indicates that Smoki’s switching emotions.