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Hi! I'm Betül ✌🏻
A UX Researcher with a background in Industrial Design. And with a surprising twist from Medical School!
Here, you’ll find the tools and methods that shape my work — from planning research to creating better experiences for people.
"
Fatıma Betül Dokucu
UX Researcher
education
After four years in medical school, I decided to shift my focus to a different field — one that still relies on research, empathy, and diagnostic thinking.
The skills I gained in medical training — asking the right questions, identifying pain points, applying the right research methods and recommending solutions — continue to guide my work in UX.
Today, I use these skills to understand user needs, pinpoint insights, and support designers in making meaningful design decisions.
"
Skills
skills & tools
UX Research
User Interviews
Card Sorting
Competitive UX Benchmarking
Usability
Tests
Information Architecture
Heuristics Review
Lookback
Optimal Workshop
Literature Review
Design Tools for UI & ID
Experience
experience
TÜRK TELEKOM
UX RESEARCHER &DESIGN SPECIALIST
08/2021- PRESENT
ISTANBUL
As a UX researcher, I conduct usability tests and write Heuristic reviews or competitive benchmark analyses to evaluate our web and mobile products. While I personally run usability tests, the majority of my work involves preparing and planning research studies conducted by external agencies. I also take an active role in communicating research findings to internal teams and ensuring they are effectively translated into actionable improvements.
Beyond delivering insights, I closely track the implementation of research-driven changes, following them through until they go live. Additionally, I restructure information architecture and create wireframes, from low to high fidelity, as part of the UX design process. I also lead our long-term user research strategy, collaborating with external research teams to align research efforts with business needs.
XEDZONE
JR. UX RESEARCHER
04/2021- 07/2021
ISTANBUL
I participated in an international UX research project for Vodafone Turkey, focusing on Super Apps. My role included conducting a comprehensive literature review, analyzing over 30 academic papers to extract relevant insights, and actively participating in user interviews with local users to explore app flows and usability issues. We did competitive benchmark analyses for international Super Apps like WeChat, AliPay, GoJek, and Grab to compare user experiences.
Although I was not the moderator, I contributed in live sessions, taking detailed notes, providing real-time input to guide the moderator in asking additional questions, and assisting with the language barrier in the interfaces when needed. Additionally, I contributed to preparing the final presentation of research findings delivered to Vodafone Turkey. The insights gathered from this project played a key role in shaping Vodafone’s current mobile app.
This experience strengthened my ability to work with international users, apply diverse research methods, and effectively communicate findings to inform product strategy.
UTRLAB
PART TIME UX RESEARCHER
03/2021- 04/2021
REMOTE
I worked on a research project for Turkcell, one of the biggest telecommunication companies in Turkey. In the usability tests and user interviews for Turkcell's Digital Operator app, I worked as a note-taker and moderator.
USERSPOTS UX CAMP WINTER'19
01/2019 - 2 WEEKS
ISTANBUL
Throughout the camp I learned and used these user research and design methods; User interviews, card sorting, tree test, information architecture, prototyping, responsive web design. You can see my final UX research project: Traveller's Collective
AGIFODENT
3D ARTIST
09/2017 - 12/2017
GRANADA, SPAIN
With the help of the Erasmus+ project, I worked in a restoration and design studio as a 3D designer. I made detailed 3D models of relief pieces from historical sites in scale to recreate them with CNC. Here's a little vlog from our last project in Alhambra Palace.
DESIGNNOBIS
INDUSTRIAL DESIGNER INT
01/2017 - 04/2017
ANKARA
At this design studio, I gained experience with competition and production-oriented design processes which helped me a lot by winning design awards later.
VESTEL ELECTRONICS
INDUSTRIAL DESIGNER INT
05/2016 - 09/2016
MANISA
Vestel is one of the biggest companies in Turkey that specializes in consumer electronics and home appliances. I worked in the R&D department with designers and engineers together.
I worked on 3D models of TV stands, UX/UI for Venus Smartphone, and packaging design. As a final project, I designed Star Wars-themed Venus Giftbox.
certificates
Web Design: Strategy and Information Architecture
CalArts - California Institute of Arts
An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business School
Introduction to Psychology
Yale University
The Language of Design: Form and Meaning
CalArts - California Institute of Arts
Visual Elements of User Interface Design
CalArts - California Institute of Arts
Sertifikalarım
volunteer work
GÖNÜLLÜLER - 11th Medical Convoy
SEPTEMBER 2011 / NIGER
I volunteered in a health organization called Gönüllüler, and participated on their 11th visit to a rural city Tessaoua in Niger.
I worked in the operating room for 2 exhaustingly amazing weeks and observed the surgeries as a Medical student while preparing the patients and the surgery room.
NAGASAKI ATOMIC BOMB
PEACE MEMORIAL CEREMONY
AUGUST 2011&2015 / JAPAN
I participated in ceremonies as a Turkish representative for 2 years and established intercultural relations with Japanese spiritual leaders in Nagasaki. After my visits, I started learning Japanese!
TÜRK TELEKOM SEARCH & RESCUE TEAM - TTAKE
NOVEMBER 2021 - 2023
Living in the earthquake zone, I took it as a responsibility to be active in search and rescue. Turk Telekom has teams of volunteered employees around Turkey and I was in the Istanbul team.
Although I took charge of the communication unit, I received training for every role that may be required in an emergency.
İletişim
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