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Hi! I'm Betül ✌🏻
I was once a medical student, but after four years of studying medicine, I shifted my focus from diagnosing diseases to diagnosing usability issues.
The skills I developed in medical school, such as asking the right questions, applying research methodologies, and defining problems accurately, are the same skills I now use in UX research.
This curiosity makes working on design projects enjoyable as a designer and drives me to explore the aspects of research that I love the most as a UX researcher.
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Fatıma Betül Dokucu
UX Researcher
education
INDUSTRIAL DESIGN
TOBB University of Economics and Technology
ANKARA, 2020
MEDICINE
Ondokuz Mayıs University
SAMSUN, 2013
Skills
skills
UX Research
Card Sorting
User Interviews
Creating Personas
Information Architecture
Usability
Tests
Optimal Workshop
Lookback
Heuristics Review
Design Tools
Experience
experience
TÜRK TELEKOM
UX RESEARCHER &
DESIGN SPECIALIST
08/2021- PRESENT
ISTANBUL
As a UX researcher, I conduct usability tests and write expert reviews or competitive benchmark analyses to evaluate our web and mobile products. While I personally run usability tests, the majority of my work involves preparing and planning research studies conducted by external agencies. I also take an active role in communicating research findings to internal teams and ensuring they are effectively translated into actionable improvements.
Beyond delivering insights, I closely track the implementation of research-driven changes, following them through until they go live. Additionally, I restructure information architecture and create wireframes, from low to high fidelity, as part of the UX design process. I also lead our long-term user research strategy, collaborating with external research teams to align research efforts with business needs.
XEDZONE
JR. UX RESEARCHER
04/2021- 07/2021
ISTANBUL
I participated in an international UX research project for Vodafone Turkey, focusing on Super Apps. My role included conducting a comprehensive literature review, analyzing over 30 academic papers to extract relevant insights, and actively participating in user interviews with local users to explore app flows and usability issues. We benchmarked international Super Apps like WeChat, AliPay, GoJek, and Grab to compare user experiences.
Although I was not the moderator, I contributed in live sessions, taking detailed notes, providing real-time input to guide the moderator in asking additional questions, and assisting with Russian-language interfaces when needed. Additionally, I contributed to preparing the final presentation of research findings delivered to Vodafone Turkey. The insights gathered from this project played a key role in shaping Vodafone’s current mobile app.
This experience strengthened my ability to work with international users, apply diverse research methods, and effectively communicate findings to inform product strategy.
UTRLAB
PART TIME UX RESEARCHER
03/2021- 04/2021
REMOTE
I worked on a research project for Turkcell, one of the biggest telecommunication companies in Turkey. In the usability tests and user interviews for Turkcell's Digital Operator app, I worked as a note-taker and moderator.
USERSPOTS UX CAMP WINTER'19
01/2019 - 2 WEEKS
ISTANBUL
Throughout the camp I learned and used these user research and design methods; User interviews, card sorting, tree test, information architecture, prototyping, responsive web design. You can see my final UX research project: Traveller's Collective
AGIFODENT
3D ARTIST
09/2017 - 12/2017
GRANADA, SPAIN
With the help of the Erasmus+ project, I worked in a restoration and design studio as a 3D designer. I made detailed 3D models of relief pieces from historical sites in scale to recreate them with CNC. Here's a little vlog from our last project in Alhambra Palace.
DESIGNNOBIS
INDUSTRIAL DESIGNER INT
01/2017 - 04/2017
ANKARA
At this design studio, I gained experience with competition and production-oriented design processes which helped me a lot by winning design awards later.
VESTEL ELECTRONICS
INDUSTRIAL DESIGNER INT
05/2016 - 09/2016
MANISA
Vestel is one of the biggest companies in Turkey that specializes in consumer electronics and home appliances. I worked in the R&D department with designers and engineers together.
I worked on 3D models of TV stands, UX/UI for Venus Smartphone, and packaging design. As a final project, I designed Star Wars-themed Venus Giftbox.
certificates
Web Design: Strategy and Information Architecture
CalArts - California Institute of Arts
An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business School
Introduction to Psychology
Yale University
The Language of Design: Form and Meaning
CalArts - California Institute of Arts
Visual Elements of User Interface Design
CalArts - California Institute of Arts
volunteer work
GÖNÜLLÜLER - 11th Medical Convoy
SEPTEMBER 2011 / NIGER
I volunteered in a health organization called Gönüllüler, and participated on their 11th visit to a rural city Tessaoua in Niger.
I worked in the operating room for 2 exhaustingly amazing weeks and observed the surgeries as a Medical student while preparing the patients and the surgery room.
NAGASAKI ATOMIC BOMB
PEACE MEMORIAL CEREMONY
AUGUST 2011&2015 / JAPAN
I participated in ceremonies as a Turkish representative for 2 years and established intercultural relations with Japanese spiritual leaders in Nagasaki. After my visits, I started learning Japanese!
TÜRK TELEKOM SEARCH & RESCUE TEAM - TTAKE
NOVEMBER 2021 - 2023
Living in the earthquake zone, I took it as a responsibility to be active in search and rescue. Turk Telekom has teams of volunteered employees around Turkey and I was in the Istanbul team.
Although I took charge of the communication unit, I received training for every role that may be required in an emergency.
İletişim
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